Sterrato vs Tessel: Two Different Answers, Not One Better Product

When a brand launches a new bar tape, the usual assumption is simple: the new one replaces the old one.

That is not what is happening here.

AMS Sterrato and AMS Tessel are not two versions of the same idea, with one clearly above the other. They are two different answers to two different questions.

That distinction matters, because riders often choose bar tape in a very imprecise way. They think in vague terms like “more comfort” or “more grip”, but that is rarely enough. A good bar tape changes how the bike feels over time: how much vibration reaches your hands, how planted or direct the front end feels, how tired you get, and even how much control you feel on different surfaces.

That is why we do not think about bar tape as decoration. We think about it as a performance component.

Performance bar tape

Sterrato came first. It also became the benchmark.

Originally, Sterrato was designed with gravel and endurance riding in mind. The logic was clear: more damping, a more planted feel, and more comfort over rough surfaces and long days.

That part remains true.

What changed was how broad its appeal turned out to be.

Over time, Sterrato proved to be more versatile than expected. It worked not only on gravel and broken roads, but also in road use where riders valued comfort, calmness, and confidence at the bars. Mechanics liked it too, especially because of how cleanly it wraps and how easy it is to work with. That matters more than many riders think.

On the AMS bar tape collection page, Sterrato is already presented as a premium gravel and road bar tape with superior grip, shock-absorbing gel, 2.5 mm EVA cushioning, and residue-free installation and removal. The same page also highlights the long-term 9,000+ km real-world Sterrato test and its use by Caja Rural–Seguros RGA.

That is why we now think of Sterrato as the benchmark in the range. Not because it does everything. But because it does its job so well, and in more scenarios than originally planned.

Tessel does not replace Sterrato

Tessel exists because there was room for a second family.

Not a “better Sterrato”. A different one.

Where Sterrato feels more planted, cushioned, and slightly tackier in hand, Tessel moves in a more direct and structured direction. It has a more technical surface language, a denser feel, and a more road-performance oriented character.

That difference is intentional.

Sterrato is the bar tape you choose when you want more calm, more damping, and more tolerance over rougher surfaces or longer rides.

Tessel is the bar tape you choose when you want more clarity, more definition, and a more controlled, performance-focused feel at the bars.

Neither of those is automatically better. They simply fit different riders and different rides.

AMS Bar tape

The real choice is about feel

Most riders still underestimate how much bar tape influences feel.

Tyres get the attention. Fair enough. But the cockpit is where vibration, grip, sweat, pressure, and fatigue keep showing up for hours. If that interface is wrong, the ride feels busier, harsher, or more tiring than it should.

This is where Sterrato and Tessel separate.

Sterrato

Sterrato is for riders who want more damping and a more cushioned, planted sensation. It makes sense for gravel, endurance road, rough tarmac, and long rides where comfort is not softness for its own sake, but a way to reduce unnecessary fatigue.

Its glossier, tackier feel also suits riders who prefer a surface that feels more obviously grippy in hand.

Tessel

Tessel is for riders who want a denser, more structured, more technical feel.

In 1.8 mm, it leans toward race pace and performance road use. It gives a more direct connection to the bars, with enough damping for real roads but without blurring feedback.

In 2.5 mm, it keeps that denser and more controlled character but adds more comfort for longer road and all-road riding.

That is the key. Tessel is not just thinner or thicker. It is a different family with a different surface logic and a different feel philosophy.

This is not old versus new

That is probably the most important point in this article.

A lot of brands launch a second product and quietly make the first one look obsolete. We are not interested in doing that here.

Sterrato is not the old model waiting to be replaced. Sterrato is the product that gave us the confidence to build a range.

Tessel is not the correction of a mistake. It is the expansion of a system.

That is a better way to think about product. One benchmark. One second family. Two clear answers.

Tessel Bar Tape on Abel Balderstone

What pro use actually tells you

Sterrato is already proven. AMS highlights its use by Caja Rural–Seguros RGA and its 9,000+ km durability test on the live collection page.

Tessel is newer, but it is not hypothetical. Alongside Sterrato, the Caja Rural team has been successfully testing Tessel in both 1.8 mm and 2.5 mm, and it is very much under consideration for top-level racing use as the season develops.

That tells you something useful.

Sterrato remains the trusted benchmark. Tessel is already proving that it deserves its place next to it.

How to choose

Choose Sterrato if you want:

  • more damping
  • a more planted front-end feel
  • a tackier hand feel
  • comfort over gravel, rough roads, and long endurance rides

Choose Tessel 1.8 mm if you want:

  • a more direct road feel
  • less bulk
  • clear feedback at race pace
  • a denser, more technical feel

Choose Tessel 2.5 mm if you want:

  • a balance between control and comfort
  • a more road and all-road focused bar tape
  • more support for longer rides without losing clarity

The honest conclusion

If you are looking for one winner, this is the wrong way to think about the category.

The better question is simpler: what do you want the bars to feel like after three or four hours?

If the answer is calmer, more planted, and more forgiving, Sterrato makes sense.

If the answer is denser, more direct, and more performance-oriented, Tessel makes sense.

That is the real logic of the range.

Two different answers. Not one better product.

Carles Carrera

Co-Founder, Product&Marketing

Carles' passion for Enduro MTB ignited the creation of AMS. Nowadays, you're more likely to find him speeding along scenic gravel paths, enjoying the thrill of his gravel bike.

Shop now