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What’s the Best MTB Frame Protection in 2025? AMS vs the Rest

What’s the Best MTB Frame Protection in 2025? AMS vs the Rest

Scratches, cable rub, rock strikes, resale loss — your frame takes a beating. Whether you’re smashing downhill trails or just want to keep your bik...

9,850 Kilometers of Real-World Testing: How the AMS Sterrato Bar Tape Held Up

9,850 Kilometers of Real-World Testing: How the AMS Sterrato Bar Tape Held Up

At AMS, we don’t just design products for cyclists—we ride them, abuse them, and put them through thousands of miles of real-world testing. As the ...

How to Wrap Bar Tape Like a Pro (with Isma López)

How to Wrap Bar Tape Like a Pro (with Isma López)

Some bike maintenance tasks look simple—until they’re not. Wrapping bar tape is one of those. Do it right, and you barely think about it. Do it wro...