Why Collaborating with a UCI Road ProTeam Matters for AMS and for You
At AMS, product development doesn’t stop in the lab or design studio. Real innovation comes from real-world testing, and that’s exactly what professional cycling delivers. For the 2026 and 2027 seasons, we’re proud to partner with Caja Rural–Seguros RGA, a Spanish UCI ProTeam known for racing hard and developing riders who push themselves and their equipment to the limit.
This collaboration isn’t just about visibility. It’s a strategic decision to test AMS products in the toughest conditions possible, so we can keep building gear that performs when it matters.
Why ProTeam Testing Is So Valuable
Professional riders train daily, race weekly, and put every part of their bike under constant stress. They don’t baby their equipment. They use it, push it, and wear it down faster than any weekend warrior ever could.
That’s why teams like Caja Rural–Seguros RGA are the perfect proving ground for products like the AMS Sterrato Bar Tape and the AMS Honeycomb Chain Guard for Road and Gravel.
These aren’t theoretical tests. This is real feedback, from real athletes, in real conditions.
AMS Sterrato Bar Tape: Built for Endurance, Raced at the Highest Level
The AMS Sterrato Bar Tape was designed for gravel, all-road, and endurance use. But when it’s installed on the bars of a ProTeam bike, everything gets dialed up:
- More mileage
- Higher wattage
- Long stages in heat, sweat, and rain
- Nonstop travel and daily wear
The riders at Caja Rural–Seguros RGA demand control, vibration damping, and zero-slip comfort. They race on rough tarmac, in all conditions, and their bar tape has to deliver day after day.
Our Sterrato Bar Tape gets tested for:
- Grip during sprints, descents, and extreme weather
- Cushioning across broken roads and cobbled sections
- Clean, secure fit with no adhesive mess
- Long-term durability despite constant abuse
When pros choose it, we know it works.
AMS Honeycomb Chain Guard: A Small Detail That Makes a Big Difference
The AMS Chain Guard for Road and Gravel might not be the most visible part on a bike, but on a pro setup, it plays a key role. It protects the chainstay from constant chain slap, grime, and travel damage.
When mounted on Caja Rural–Seguros RGA bikes, the AMS Chain Guard gets put through:
- Frequent wheel swaps and race-day mechanical work
- Chain slap during gear shifts under load or rough terrain
- Long days of travel, rain, heat, mud, and repeated cleaning
That kind of use helps us improve not just the material, but also the shape, texture, and installation process. It means we can promise our customers a product that stays in place, stays clean, and keeps the frame protected season after season.
Why It Matters for Every Rider
You don’t have to race in the UCI calendar to feel the benefit of pro-level product testing. If our components hold up under full-season stress, they’ll handle your longest rides, gravel adventures, and daily commutes with ease.
ProTeam testing gives AMS a performance baseline that goes beyond marketing. It’s how we know that Sterrato Bar Tape really does offer comfort and control. It’s how we know our Honeycomb Chain Guard sticks, protects, and stays looking sharp no matter how rough the ride gets.
More Than a Sponsorship: A Real Technical Collaboration
For AMS, this is not just a logo placement. It’s an active, ongoing partnership where we receive real feedback and insights from elite riders and team mechanics. That data helps us refine our materials, our design decisions, and how we build every new version of a product.
For Caja Rural–Seguros RGA, it means working with a partner that specializes in contact points and frame protection. Small details that make a real difference in performance, comfort, and confidence.
Real Riders. Real Races. Real Testing.
This collaboration lets us test products the AMS way: in real-world riding, not just theory.
So when you wrap your bars with AMS Sterrato or install our Honeycomb Chain Guard, you’re using components that have been ridden, raced, and refined by professionals. And that’s what we think all cycling gear should aim for — real performance, proven where it counts.
