Empowering Passionate Cyclists with Design, Quality, and Innovation
All Mountain Style (AMS) is a proud trademark of Niche Commerce, S.L. Established in 2013 in Barcelona, Spain by Xavi Navarro and Carles Carrera, AMS is committed to designing, developing, and delivering top-notch products for passionate cyclists worldwide.
Our mission is to create innovative, high-quality bike frame protection, mudguards, grips, apparel, and other cycling accessories catering to the needs of mountain bikers, gravel cyclists, and other cycling enthusiasts. Every product we develop is a solution to a challenge faced by us, our team, friends, customers, or fellow riders.
Meet the Founders
Xavi Navarro: An economist and seasoned business development expert, Xavi brings over 20 years of industry experience to the table. An all-season sports enthusiast, he enjoys cycling, trail running, and swimming.
Carles Carrera: A mechanical engineer with over 20 years of expertise in product, marketing and business development, Carles is passionate about gravel riding and paddle surfing.
Our Journey: A Visual Timeline
Why Choose All Mountain Style?
- Expertly Designed Products: Our team of dedicated cyclists and engineers relentlessly design and develop products offering superior protection, performance, and style.
- Local Manufacturing: We believe in supporting the re-industrialization and makers movement by sourcing local manufacturers in Barcelona for our products as much as possible. In fact, all our products apart from the grips are made locally.
- Innovation and Quality: We are driven by our obsession with creating cool and innovative products. We ensure that every AMS product meets the highest standards of quality and durability. Guaranteed.
- Global Reach: While we may not have a traditional storefront, our robust online presence allows us to connect with and serve customers in countries around the world. Our website is open for browsing and ordering 24/7, 365 days