Empowering Passionate Cyclists with Design, Quality, and Innovation

All Mountain Style (AMS) is a proud trademark of Niche Commerce, S.L. Established in 2013 in Barcelona, Spain by Xavi Navarro and Carles Carrera, AMS is committed to designing, developing, and delivering top-notch products for passionate cyclists worldwide.

Our mission is to create innovative, high-quality bike frame protection, mudguards, grips, apparel, and other cycling accessories catering to the needs of mountain bikers, gravel cyclists, and other cycling enthusiasts. Every product we develop is a solution to a challenge faced by us, our team, friends, customers, or fellow riders.

Meet the Founders

AMS co-founders Xavi Navarro and Carles Carrera at the new office

Xavi Navarro: An economist and seasoned business development expert, Xavi brings over 20 years of industry experience to the table. An all-season sports enthusiast, he enjoys cycling, trail running, and swimming.

Carles Carrera: A mechanical engineer with over 20 years of expertise in product, marketing and business development, Carles is passionate about gravel riding and paddle surfing.

Our Journey: A Visual Timeline

AMS Timeline 2013 2023 part 1
AMS Timeline 2013 2023 part 2

Why Choose All Mountain Style?

  1. Expertly Designed Products: Our team of dedicated cyclists and engineers relentlessly design and develop products offering superior protection, performance, and style.
  2. Local Manufacturing: We believe in supporting the re-industrialization and makers movement by sourcing local manufacturers in Barcelona for our products as much as possible. In fact, all our products apart from the grips are made locally.
  3. Innovation and Quality: We are driven by our obsession with creating cool and innovative products. We ensure that every AMS product meets the highest standards of quality and durability. Guaranteed.
  4. Global Reach: While we may not have a traditional storefront, our robust online presence allows us to connect with and serve customers in countries around the world. Our website is open for browsing and ordering 24/7, 365 days